Opt-In
Email Marketing
(quick links)
1.
Opt In Email Marketing information
2.
Steps to do Opt In Email Marketing
3.
PLR
Email eCourse series
- use for Email content
4.
Auto-responders - Send Opt-in
Emails
5.
Top Opt In Email Marketing places you can submit & list your
site(s) in
1.
Opt In Email Marketing
information
E-mail
marketing is a form of direct
marketing which uses electronic mail as a means of communicating
commercial or fundraising messages to an audience. In its broadest
sense, every e-mail sent to a potential or current customer could be
considered e-mail marketing. However, the term is usually used to refer
to:
- sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to encourage
customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or
convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their
customers, and
- sending e-mails over the Internet, as e-mail did and does exist
outside the Internet (e.g., network e-mail and FIDO).
Opt-in e-mail
is a term used when someone is given the option to receive "bulk"
e-mail, that is, e-mail that is sent to many people at the same time.
Typically, this is some sort of mailing list, newsletter, or
advertising. Obtaining permission before sending e-mail is critical
because without it, the e-mail is Unsolicited Bulk Opt In Email, better
known as spam.
There are several common forms of opt-in e-mail:
Unconfirmed
opt-in
A new subscriber first gives his/her address to the list software (for
instance, on a Web page), but no steps are taken to make sure that this
address actually belongs to the person. This can cause e-mail from the
mailing list to be considered spam because simple typos of the Opt In
Email address can cause the Opt In Email to be sent to someone else.
Malicious subscriptions are also possible, as are subscriptions that
are due to spammers forging Opt In Email addresses that are sent to the
e-mail address used to subscribe to the mailing list.
Confirmed
opt-in (COI)
A new subscriber asks to be subscribed to the mailing list, but unlike
unconfirmed opt-in, a confirmation e-mail is sent to verify it was
really them. Many believe the person must not be added to the mailing
list unless an explicit step is taken, such as clicking a special web
link or sending back a reply e-mail. This ensures that no person can
subscribe someone else out of malice or error. Mail system
administrators and non-spam mailing list operators refer to this as
confirmed subscription or closed-loop opt-in.
Some marketers call closed loop opt-in "double opt-in."
The term double opt-in was coined by marketers in the late 90s to
differentiate it from what they call single opt-in, where a new
subscriber to an e-mail list gets a confirmation e-mail telling them
they will begin to receive e-mails if they take no action. This is
compared to double opt-in where the new subscriber must respond to the
confirmation e-mail to be added to the list.
Some marketers contend that double opt-in is like asking for permission
twice and that it constitutes unnecessary interference with someone who
has already said they want to hear from the marketer.
The term double opt-in has also been co-opted by spammers, diluting its
value.
Opt-out -
Instead of giving people the option to be put in the list, they are
automatically put in and have the option to be taken
out.
(above, source: http://en.wikipedia.org/)
Receiving traffic to your web site by...
* Advertising your web site in Emails to opt-in spam-free leads
For Email marketing to
be effective as advertising, you need to
either be the author of an article you write, own PLR
rights
to an article where you can say you are the author, or even get
permission to use someone elses article where you can add your URL or
even affiliate URL to.
---
Importance
of Email Marketing
It's a fact that 95% of visitors to your website don't buy (or take
other desired action) from you on the first
visit or marketing contact., even if they are perfectly targeted
candidates for the offer.
Many times, consistent follow up is crucial to closing the sale.
This is why you need to capture the visitor's name & email
address before you put the opportunity in front of them to buy.
You then can send them follow-up emails with autoresponders messages,
to try to build a relationship with them & get them to buy from
you for the first time or to buy more.
It's known that could take up
to 7 times to recontact
a person before he buys from
you, this is why you send
follow-up emails.
If you capture the lead information then you have multiple
opportunities to build a relationship with them, so they will buy from
you.
The key to success is to follow-up. With opt-in follow-up email
marketing 7-12% will buy as opposed to 1-2% without it.
If you collect names & email addresses you can continue to feed
them additional content, & down the road the may buy from you
because of trust you built.
This is why it is
essential to use autoresponders.
They create a subscriber list,
the life-blood of your business, that
you can contact whenever you want.
2.
Steps to do
Opt-In Email
Marketing
Solo
Ads
Your
email recipients need to open your emails for you to have any success.
In order to get your subscribers to open your emails you need to...
a. Personalize your email whenever possible by putting the
recipient's name in the subject line. You should also use
personalization in your email message, because people are much more
likely to reply to emails that are addressed solely to them and not to
a group of people ( like "Dear Fellow Marketer", etc).
b. Once you have a
good email message and subject line you need to encourage your
recipients even further to open your emails and take action.
When
you do email marketing and send email messages to people that have
opted-in, it is always a good idea to offer good quality content in
your messages.
But even more
important
than that is in order to get them to click and subscribe to your
e-course, email subscription, or email messages you need to give them a
reason to want to subscribe.
Do this by...
1. Offering content on something they are interested in learning about
2. Offer FREE or low-cost products, training courses, specials, offers,
etc.
* To find products that you can offer your visitors to help them
subscribe or stay subscribed, you can giveaway products with
FREE Resell
Rights or you can offer
low-cost Resell
Rights packages they can get.
(note: Resell rights products you can use as bonuses to giveaway
normally include PLR (Private Label Rights), GR (Giveaway Rights), or
MRR (Master Resell Rights) products)
* To find more products that you can offer your visitors to help them
subscribe or stay subscribed, you can also giveaway training with FREE Training
or you can offer Low-cost Training
packages they can get.
3. Send your visitor to a Squeeze
page where they can opt-in to
receive your emails.
4. Create a newsletter
(series of emails) to send to your opt-in subscribers.
For help on getting started putting together a newsletter Click
here
As far as sending out your email messages in your newsletter...
There is no set answer
on how often you should send
emails out to your list or leads. Some send emails at least once a day,
some every few days, some once a week. The key is to send your email
messages at the same time of day so it is a
habit
that creates an expectation and helps to build trust with your list.
ezprofitlist
FREE
You want to make sure
that the subscriber is receiving the emails from your newsletter thay
subscribed to.
Note: if the person /
subscriber who subscribed to your email newsletter is not receiving
your emails it could be because it
landed in their "Spam" or "Junk" folder so they are not
seeing it in their email inbox.
Click
here
to read more about how to prevent emails from going to SPAM folder.
3.
PLR
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-
use for Email content
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4.
Auto-responders
- Send Opt-in
Emails
See
my
Top
auto-responders
5.
Top Opt In Email Marketing places you
can submit & list your site(s) in
* A way you
can
advertise your ads and emails to opt-in users is to advertise to a
safelist, gather your own opt-in leads or buy opt-in leads, or buy
targeted traffic.
Click
here
for Opt-in leads you
can buy
Click
here
for a list of
Targeted Traffic you can advertise to
Click here
for a list of
Safelists you
can submit your ad to
Click here
for a list of
Ezines you
can advertise in
Click
here
for free traffic
submitter software you
can submit your ad to
Also, feel free
to see
all our other pages showing ways to market or advertise your
site.
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