Marketing > Opt In Email marketing > Squeeze pages

"Squeeze Page(s)" (also know as landing page or opt-in page) are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. 

Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy
sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page.

Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy,
deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.

As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor's
email address; additional information could distract the user or cause them to "Click-Away" to a different website. Navigation and hyperlinks are
almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list
or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present
that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email
address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising
information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.

(above http://en.wikipedia.org)

“Squeeze pages” – I’m talking about a simple page with an optin form that has a place someone can enter their name and email address.
Squeeze pages help marketers like me build lists of email addresses for email marketing.

First off, it’s important to understand exactly what you’re trying to get your squeeze pages to do. They don’t exist to do any “selling” they don’t
exist for name recognition or “branding” or professionalism – they exist solely to build you an email marketing list.

When you’ve got an email list, you can sell products and services through email with the push of the send button – it’s the simplest, quickest way
to make a ton of sales and drive a flood of traffic for free that I’ve ever seen.

Don't just send one-time/temporary traffic to your site and offers, send the traffic to a squeeze page that builds you a huge list and more prospects
(traffic) you can market to again and again in email messages with links to your offers , instead of just one-time at a website. surges for life…

Drive traffic to your squeeze pages. 

Free Squeeze page training

https://unbounce.com/lp-sessions/all-episodes/
https://unbounce.com/lp-sessions/s1-episode1/
https://unbounce.com/lp-sessions/s1-episode2/
https://unbounce.com/lp-sessions/s1-episode3/
up to 12 or more

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after you create your squeeze page & link it to an autoresponder you should test it, then try to make it better...