Other
Traffic Sources
Advertising your web
site
using other traffic sources
Thank
You Ads
ThankYouAds
- snare
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Cross promotion
Approach
other bloggers or webmasters in
your niche with similar size blogs and, hopefully, lists and agree to
send an email to your list about their newsletter, if they do the same
for you.
Other
Traffic
Printing
material to
give away. For example, business cards,
brochures
Major Methods of Advertising
and Promotion
Using Direct Mail
(this includes mailings directly to your customer)
-
Mailing Lists (it's useful to
have lists of people
who are likely to buy your product)
Signs and
Displays
- Classifieds of
Newspapers and Magazines
- Advertising
on
Radio and T.V.
Telemarketing
- On-Line
Advertising
and Promotions
performance
traffic -
you pay if something happens (like 50% when affiliates get a sale for
you)
Prospecting
Prospecting
is the
process of “sorting” through
people to
find those who see value for themselves in becoming a customer or
Distributor. Everybody in the world is a prospect.
We are looking for those
who may be interested in more information
about our products and business opportunity.
Your job is to invite
people to look at enough information so that they
can decide whether or not they would like to become involved.
We are not trying to
convince people that this is for them, or to argue
about their perceptions. We just want to provide them with enough
information and support to make an informed decision.
Their job is to make a
decision.
There
are several methods that can be used to find people to provide
information to and we’ll explore these in the following
pages.
Word
of Mouth
The best prospecting
recipe is to work your “Circle of
Influence” immediately combined with at least two other
methods
of advertising.
Spreading the message
through word of mouth to your circle of influence
is free and always provides some immediate results, while other forms
of advertising involve financial investments.
--------------
Classified ads and
Direct Mail
Classified advertising
and direct mail can provide a powerful return
for investment, but be sure to have the cash flow plan to support these
methods. Your Sponsor/Mentor will advise you with this.
The personal columns are
a great place to run weight-loss ads for the
products. There a samples in your career manual. And the employment
columns and business opportunity sections are great for business
prospects..
IDirect Mail is another
option, but if you are not prepared to direct
mail consistently for a least a year, then you are not ready for a
direct mail campaign at this time.
You may prefer to use
“friendship” packs,
classifieds ads,
flyers, and pull-tabs.
Flyers
Ask if you can put out
flyers at the hairdresser, video rental store,
gas station, etc. Offer them a percentage of your sales.
Buy restickable glue
stick – apply to back of cards and leave
them everywhere you go all the time, bathrooms, restaurants tables,
phone booths, ATM machines, soda machines, newspaper machines gas pumps
entry doors; 200 to 400 daily.
If placing on cars
– place them on the driver side door above
handle between the rubber molding and the window glass. Do NOT leave
them under the windscreen wiper as this infuriates many people.
Minimum 500 a day
consistently. Some distributors do 1,000 a day!
Please comply with local
laws pertaining to flyer distribution.
Pull
Tabs
These
can
be put in Laundromats, phone booths, or any place where there
is a bulletin board for public announcements.
Newspaper
advertising
Make sure there are no
duplicate ads running
in that paper. Duplicate
ads will destroy your response rate!
Work with the newspaper to assure that you have
“exclusivity”. If necessary, choose a different ad
that you
know is pulling at the time.
Place ads in your local papers and ask if they have sister papers you
can run in.
Circulation between 2,500 and 50,000 do well.
50 – 100 miles outside big metropolitan cities work well
(stay
somewhere close to STS cities for each training access).
Run on largest circulation days.
If paper does not take credit cards, send a check to get your ad in.
Few competitors will go through such a “hassle”.
Run ad in 3-week blocks for as long as you get a good response. Keep
track of response and ad placement activity. Stay on top of it.
--------------------------
Suggested newspaper advertising approaches:
The balanced approach:
“I am willing to put in a reasonable amount of time to and
money
to see my business grow to a six figure income in 5 years or so, but I
don’t want to turn my life into a juggling act.”
1. Distribute 1000 flyers a week in your local area
2. Place one small classified ad in your local newspaper one day per
week for two months.
Advertising blitz
Consider an aggressive advertising blitz with your group pooling
together to share costs.
Commit to a 6 to 12 month weekly ad campaign over several newspapers in
your local area.
Distribute the leads on an equitable basis.
Advertise at the needed level to bring you one new Success Builder and
five new customers each and every month for 12 months.
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