Ad
Tracking
Ad
tracking, also known as post-testing or ad effectiveness tracking is
in-market research that monitors a brand’s performance
including brand and advertising awareness, product trial and usage, and
attitudes about the brand versus their competition.
The
purpose
of ad tracking is generally to provide a measure of the combined effect
of the media weight or spending level, the effectiveness of the media
buy or targeting, and the quality of the advertising executions or
creative.
Advertisers use the results of ad tracking to estimate the return on
investment (ROI) of advertising, and to refine advertising plans.
Sometimes, tracking data are used to provide inputs to Marketing Mix
Models which marketing science statisticians build to estimate the role
of advertising, as compared to pricing, distribution and other
marketplace variables on sales of the brand.
There
are several
different tools to effectively track online ads: banner
ads, ppc ads, pop-up ads, and other types.
(above source:
wikipedia)
MyHooplaTracker.com
- Free
ad tracker
adtrackzgold
http://www.google.com/analytics/ - free
tracking
stats
Web
site & web page tracking
If
you are going to do any king of advertising for your website, and most
website need to to get any traffic to their website, you need web page
tracking.
You need to be able to track the number of visitors you received to
your web page or web site & when, along with other valuable
visitor
info to your site.
Web page tracking is a must if you are going to track & test
results for split-testing ads or use various advertising methods or
sources.
You can get web page tracking using a few different methods...
1. https://analytics.google.com/
- google offers free visitor information for your page
- all you need to do is add some javascript code to your web page, so
google knows which page to track
2. Your web site host tracking
- if you have a website host for your website, they usually offer
tracking also that you can view in your cpanel or wherever
3. A counter on your web page
- you can add a 3rd party script or code, or wordpress blog apps
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